Strategi Pemberdayaan Usaha Kecil Dan Menengah Di Dinas Koperasi Kabupaten Minahasa

Abstract

The aim of this research is to find out how to analyze and describe a strategy for empowering small and medium-sized enterprises in the Minahasa co-operative department. The research method used is descriptive dermatative. The number of informants in this study is four. Data collection using observation, interview and documentation techniques. Data analysis through Data Reduction, Data Presentation and Conclusion Drawing. 
The results of the research show that the Strategy for Empowerment of Human Resources and Small and Medium-sized Enterprises in Improving the Economic Welfare of Minahasa District is by empowering the growth of new entrepreneurs, in addition to by developing new enterprises in rural areas, providing training such as culinary, giving instructions such as how to market its products so that they are known to the public. The factor that affects the impact of empowerment is that the Department selects new entrepreneurs, besides the entrepreneur can grow and enhance the enterprises they create. Then the service gave them the motivation and incentive to continue to develop their endeavours.