PENGARUH INTENSITAS PENGGUNAAN MEDIA SOSIAL TIKTOK TERHADAP KEPUTUSAN MEMILIH PADA PEMILIH PEMULA DI UNIMA DALAM PEMILU

Abstract

This study aims to determine the effect of TikTok Usage Intensity on the Voting Decision of First-Time Voters. The method used in this study is quantitative. This study was conducted on 211 respondents of psychology study program students from the 2022-2023 intake. The results of the study Ha was accepted and Ho was rejected, based on the results of simple regression, a significant positive effect was found. This can be seen from the significance value of 0.025 <0.05 and the correlation value (R) of 0.22, which means that there is a relationship between the two variables (in the moderate category) and the regression coefficient value of 0.105, which means that every increase in one TikTok Usage Intensity score will increase by 0.105 in the Voting Decision