Eksistensi Produk Home Industri Keramik Masyarakat Pulutan Kecamatan Remboken Kabupaten Minahasa

Abstract

The purpose of this study is to be able to learn about the existence of home products from pulutan industries and also know what factors affect people's purchasing power on the home products of the tiled industries. The method used in this study is qualitative research, which attempts to describe any existing symptoms or circumstances, which is how they appear at the time of the research. By using data-collection techniques to interpret interview and observation techniques. The informant in the study was the village head of pulutan, the potter of China, as well as the manager of the celadon training. Based on the results of the existence of existentially strong domestic products such as development development, it is difficult to increase consumer interest in products that are marketed and dominant communities are waiting to buy homes without taking advantage of social media and slowing the social exchange between the occupation and the consumer or society. In terms of factors, the decline in purchasing power is caused by a lack of quality, creation, human beings, an inadequate price and existence in the market.