Mediation of Brand Equity in The Influence of Integrated Marketing Communication on Purchase Intention of Mie Gacoan Restaurant in Yogyakarta. Manajemen dan Kewirausahaan, [S. l.], v. 5, n. 1, p. 15–30, 2024. DOI: 10.53682/mk.v5i1.8436. Disponível em: https://ejurnal.unima.ac.id/index.php/manajemen-dan-kewirausahaan/article/view/8436. Acesso em: 21 dec. 2025.