ASHDAQ, Muhammad; JAMIL, Muhammad; MANDASARI, Nur Fitriayu. The Impact of Social Media Marketing on Gen Z Women s Buying Interest Through Brand Attitude and Brand Equity in Cosmetic Products : . Manajemen dan Kewirausahaan, [S. l.], v. 5, n. 1, p. 61–74, 2024. DOI: 10.53682/mk.v5i1.9065. Disponível em: https://ejurnal.unima.ac.id/index.php/manajemen-dan-kewirausahaan/article/view/9065. Acesso em: 26 feb. 2026.