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The Impact of Social Media Marketing on Gen Z Women s Buying Interest Through Brand Attitude and Brand Equity in Cosmetic Products : . MK [Internet]. 2024 Jun. 28 [cited 2025 Dec. 21];5(1):61-74. Available from: https://ejurnal.unima.ac.id/index.php/manajemen-dan-kewirausahaan/article/view/9065