Manajemen dan Kewirausahaan

Pengaruh Kualitas Produk, Promosi dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Melalui Keputusan Pembelian Pelanggan Minimarket Alfamart Ruko Beryl Gading Serpong

2024-04-02T11:42:31+00:00

Alfamart is a minimarket owned by PT Sumber Alfaria Trijaya TBK and has branches in almost all provinces of Indonesia. This research aims to determine the influence of product quality, promotion and service quality on customer loyalty through purchasing decisions of Alfamart Ruko Beryl Gading Serpong minimarket customers. The research method used in this research is a quantitative method which is ex post facto in nature where the data is collected using a questionnaire and then manages the data and the analysis used is descriptive analysis. The quantitative research method in this study was carried out to test the influence of product quality, promotion and service quality on customer loyalty through purchasing decisions of Alfamart customers in the Serpong area. The Quality and Service Quality variables have a significant positive effect on the respondents' customer loyalty. The variable that does not have a positive effect on customer loyalty is the Promotion variable. The variable that has the highest significant positive influence on customer loyalty is Product Quality with an R-Square test value of 0.762 and an F-Square test result of 0.872.

Strategi Penanggulangan Bencana Pada Badan Penanggulangan Bencana Daerah: Kajian Literatur

2024-06-25T08:32:46+00:00

Kejadian bencana meningkat pesat selama beberapa dekade terakhir. Berdasarkan data statistik BNPB, sepanjang tahun 2023 telah terjadi 3.239 kejadian bencana alam di seluruh Indonesia. Dalam hal penyelenggaraan penanggulangan bencana, pemerintah daerah membentuk Badan Penanggulangan Bencana Daerah (BPBD) yang salah satu fungsinya adalah pengoordinasian pelaksanaan kegiatan penanggulangan bencana secara terencana, terpadu, dan menyeluruh. Tujuan penelitian ini untuk mengkaji lebih dalam tentang faktor-faktor yang mempengaruhi koordinasi BPBD dalam penyelenggaraan penanggulangan bencana. Metode penelitian dengan melakukan literature review dengan mencari dan mengumpulkan studi pustaka melalui media elektronik menggunakan beberapa databased seperti Google Scholar dan Semantic Scholar dengan kata kunci dan pemilihan artikel untuk penelitian ini menggunakan kriteria inklusi dan eksklusi. Berdasarkan hasil literature review, terdapat beberapa faktor yang memengaruhi koordinasi BPBD dalam penanggulangan bencana, yaitu: Hubungan Koordinasi baik vertikal maupun horizontal; elemen mekanisme dasar koordinasi yaitu Hierarki Manajemen, Peraturan dan Prosedur, serta Perencanaan dan Penetapan Tujuan; Komunikasi; Kompetensi dan Evaluasi. Penting untuk memastikan koordinasi yang baik antara BPBD dan lembaga/instansi terkait agar penanggulangan bencana dapat berjalan lebih efisien dan efektif.

Disaster events have increased rapidly over the past few decades, with 3,239 natural disasters occurring throughout Indonesia in 2023 (BNPB, 2024). In terms of organizing disaster management, the local government forms a Regional Disaster Management Agency (BPBD), one of whose functions is to coordinate the implementation of disaster management activities in a planned, integrated, and comprehensive manner. The purpose of this study is to examine more deeply the factors that influence the coordination of BPBDs in organizing disaster management. The research method is to conduct a literature review by searching and collecting literature studies through electronic media using several databases such as Google Scholar and Semantic Scholar with keywords and selecting articles for this study using inclusion and exclusion criteria. Based on the results of the literature review, several factors influence BPBD coordination in disaster management, namely: Coordination Relationships both vertical and horizontal; elements of the basic coordination mechanism, namely Management Hierarchy, Regulations and Procedures, and Planning and Goal Setting; Communication; Competence and Evaluation. It is important to ensure good coordination between BPBDs and related institutions/agencies so that disaster management can run more efficiently and effectively

Human Resource Information System of Monitoring Employee Attendance Using Microsoft Power BI at Catholic University of De La Salle Manado

2024-09-13T07:53:03+00:00

The purpose of this research is to determine the level of usage of attendance devices to further perform the descriptive result and give recommendations to the organization or management on how to improve human resource data. This research was carried out using Microsoft Excel software to collect and process data and then will be analyzed using Microsoft Power BI to visualize the data. Data was collected from Biro Pengembangan Sumber Daya Manusia (BPSDM) at the Catholic University of De La Salle Manado. Employee awareness of using the attendance device at the Catholic University of De La Salle Manado in the mean is significantly low. Based on the data provided, the low level of the mean does not represent personal awareness, considering the maximum attendance personally is 100% and the minimum attendance is 0%. This range could impact the mean significantly, so, the result in this research is the mean of all employees, not personally. Based on the result of this research, it is recommended for the management of the Catholic University of De La Salle Manado to perform a seminar or focus group discussion to explain the importance of using attendance devices, not only for personal financial benefit, but also for human resource management purposes, so employee will use it regardless of any personal financial benefit.