HUBUNGAN ANTARA BIG FIVE PERSONALITY TRAIT DENGAN CELEBRITY WORSHIP PADA PENGGEMAR K POP DI MANADO DAN MINAHASA

Abstract

The aim of this research is to analyze the relationship between each personality in the big five personality traits and celebrity worship among K Pop fans in Manado and Minahasa and to simultaneously analyze the big five personality trait variables with celebrity worship among K Pop fans in Manado and Minahasa This research used quantitative research methods with a sample of 97 early adult subjects with an age range of 18 40 years Based on the results of this research it can be concluded that there is a simultaneous relationship between the big five personality traits and celebrity worship among K Pop fans in Manado and Minahasa with the Sig value F change = 0 000 lt; 0 05 with a correlation coefficient of 0 720 Based on the results of the partial correlation test each big five personality trait has a relationship with celebrity worship with the same sig value namely 0 000 lt; 0 05 while the results for the level of relationship have different results The big five traits with the highest correlation to celebrity worship are neuroticism with a Pearson correlation value of 0 832 next is conscientiousness with a Pearson correlation value of 0 815 agreeableness with a Pearson correlation value of 0 749 openness to experience with a Pearson correlation value of 0 716 and the lowest is extraversion with a Pearson correlation value 0 51< em>< p>