2025. PRAGMATIC ANALYSIS ON POSITIVE vs NEGATIVE POLITENESS IN COCO 2017 THROUGH THE LENS OF BROWN LEVINSON S POLITENESS STRATEGY. SoCul: International Journal of Research in Social Cultural Issues. 4, 5 (Nov. 2025), 320 329. DOI:https://doi.org/10.53682/soculijrccsscli.v4i5.12766.