https://ejurnal.unima.ac.id/index.php/socul/issue/feed 2024-07-09T05:46:20+00:00 Mister Gidion Maru mgmaru@unima.ac.id Open Journal Systems <p>SoCul (ISSN:<a href="https://issn.brin.go.id/terbit/detail/20210707021551600" target="_blank" rel="noopener">2798-4672</a>) is a bimonthly journal aiming at facilitating and sharing the disseminations of research findings, elaboration of theories, methods, knowledge, social engineering and Learning in social cultural and language research, and breakthroughs, innovations, best practices in terms of community service or outreach. It mainly focuses, not limited, research papers related to culture, literature, language, education, art, and social topics. It may include economic and technology issue in the sense of social engineering and network development for poverty and illiteracy solution.</p> https://ejurnal.unima.ac.id/index.php/socul/article/view/9680 2024-07-02T03:35:40+00:00 Sapta Wahyu Pratama sapta0603201105@uinsu.ac.id Abdul Rasyid abdulrasyid@uinsu.ac.id

<p>By putting the correct marketing plan into practice, a firm can increase consumer trust in its brand and increase that brand's loyalty. In Medan, the use of Instagram for boba drink product marketing has the potential to capture a significant portion of the market, so beverage businesses will find it easier to establish a positive brand image with careful use and promotion. The purpose of this study is to identify and characterize Bobabox's use of Instagram social media for brand image building in marketing communications. This study, which was carried out at the production head office, Bobabox Jl. Setia Budi No. 157 in Medan City, employs descriptive qualitative research methodologies. It will be put into practice in April and May of 2024. The results of this study show that @bobabox.id uses five elements of marketing communication in building brand image including, advertising by using the Instagram ads feature, sales promotion by creating promotional content and collaboration, public relations providing the best service, direct marketing presenting linktree to facilitate consumers and personal selling through endorsements</p>

2024-07-09T00:00:00+00:00 Copyright (c) 2024 SoCul: International Journal of Research in Social Cultural Issues https://ejurnal.unima.ac.id/index.php/socul/article/view/8545 2024-02-01T06:31:52+00:00 Mister Gidion Maru mrgidionmaru@unima.ac.id Feronica Kilmas feronicakilmas@gmail.com Paula Rombepajung paularombepajung@unima.ac.id

<p>The aim of this research is to determine students' perceptions after using the Duolingo application as a media for learning vocabulary. The research was carried out at SMP Negeri 1 Manganitu in October 2023. The subjects of the research were students of class IX B consisted of 25 students. This research used the Descriptive Quantitative research method. Researcher used questionnaire to collect data. In the questionnaire, there are seventeen statements containing five aspects. In the first aspect, most students gave positive responses. In the second aspect, students gave positive and neutral responses. The third aspect is that the students gave a positive response. In the fourth aspect, students gave positive and neutral responses. And in the fifth aspect, the students gave a neutral response. The data was analyzed using a percentage formula. The findings show that the majority of students responded positively to the statements contained in the questionnaire. In the first, second, third, fourth and fifth statements, most students gave positive responses to each statement. Furthermore, in the sixth, seventh, eighth and ninth statements, most students gave quite positive responses to each statement. Then for the tenth and eleventh statements, the students gave positive responses. Furthermore, for the twelfth, thirteenth, fourteenth and fifteenth statements, most students gave quite positive responses to each statement. And finally, for the sixteenth and seventeenth statements, the students gave positive responses.</p>

2024-07-09T00:00:00+00:00 Copyright (c) 2024 SoCul: International Journal of Research in Social Cultural Issues