SoCul: International Journal of Research in Social Cultural Issues

STUDENTS’ PERCEPTION OF USING DUOLINGO AS A MEDIA FOR LEARNING VOCABULARY

Mister Gidion Maru — 2024-07-09

The aim of this research is to determine students' perceptions after using the Duolingo application as a media for learning vocabulary. The research was carried out at SMP Negeri 1 Manganitu in October 2023. The subjects of the research were students of class IX B consisted of 25 students. This research used the Descriptive Quantitative research method. Researcher used questionnaire to collect data. In the questionnaire, there are seventeen statements containing five aspects. In the first aspect, most students gave positive responses. In the second aspect, students gave positive and neutral responses. The third aspect is that the students gave a positive response. In the fourth aspect, students gave positive and neutral responses. And in the fifth aspect, the students gave a neutral response. The data was analyzed using a percentage formula. The findings show that the majority of students responded positively to the statements contained in the questionnaire. In the first, second, third, fourth and fifth statements, most students gave positive responses to each statement. Furthermore, in the sixth, seventh, eighth and ninth statements, most students gave quite positive responses to each statement. Then for the tenth and eleventh statements, the students gave positive responses. Furthermore, for the twelfth, thirteenth, fourteenth and fifteenth statements, most students gave quite positive responses to each statement. And finally, for the sixteenth and seventeenth statements, the students gave positive responses.

BOBABOX MARKETING COMMUNICATION STRATEGY IN BUILDING BRAND IMAGE THROUGH INSTAGRAM SOCIAL MEDIA

Sapta Wahyu Pratama — 2024-07-09

By putting the correct marketing plan into practice, a firm can increase consumer trust in its brand and increase that brand's loyalty. In Medan, the use of Instagram for boba drink product marketing has the potential to capture a significant portion of the market, so beverage businesses will find it easier to establish a positive brand image with careful use and promotion. The purpose of this study is to identify and characterize Bobabox's use of Instagram social media for brand image building in marketing communications. This study, which was carried out at the production head office, Bobabox Jl. Setia Budi No. 157 in Medan City, employs descriptive qualitative research methodologies. It will be put into practice in April and May of 2024. The results of this study show that @bobabox.id uses five elements of marketing communication in building brand image including, advertising by using the Instagram ads feature, sales promotion by creating promotional content and collaboration, public relations providing the best service, direct marketing presenting linktree to facilitate consumers and personal selling through endorsements

WORK ETHIC AND MULTIPLE LIVELIHOOD STRATEGIES OF WONOSEWU FOREST FARMERS HOUSEHOLDS IN THE ALAS AREA OF MOUNT BROMO, KARANGANYAR

Mahendra Wijaya — 2024-12-23

The aim of this study was to explore deeper on Work Ethic and Multiple Livelihood Strategies of Forest Farmers Households of KTH Wonosewu members who live in Sewurejo Village, Mojogedang District, Karanganyar Regency. This research design uses a qualitative approach. The data collection techniques were done using observation, in-depth interviews, documentation, literature study, and fishbone analysis. Data were analyzed using the Interactive method of Miles & Huberman in the form of data reduction, data presentation and conclusion drawing. The findings of this study are that KTH Wonosewu forest farmers have a high work ethic in managing agriculture and implementing a dual livelihood strategy by also working in the livestock sector. The work ethic possessed by KTH Wonosewu forest farmers is shown by future-oriented work motivation, respect for time, and responsibility for their work. The existence of a high work ethic and the efforts made by implementing a dual livelihood strategy, so KTH Wonosewu forest farmers have been able to improve their welfare bit by bit. This research can provide insight into the high work ethic and the application of diversification of income sources to encourage welfare improvement.