BOBABOX MARKETING COMMUNICATION STRATEGY IN BUILDING BRAND IMAGE THROUGH INSTAGRAM SOCIAL MEDIA

Sapta Wahyu Pratama, Abdul Rasyid — Tue, 09 Jul 2024 00:00:00 +0000

By putting the correct marketing plan into practice, a firm can increase consumer trust in its brand and increase that brand's loyalty. In Medan, the use of Instagram for boba drink product marketing has the potential to capture a significant portion of the market, so beverage businesses will find it easier to establish a positive brand image with careful use and promotion. The purpose of this study is to identify and characterize Bobabox's use of Instagram social media for brand image building in marketing communications. This study, which was carried out at the production head office, Bobabox Jl. Setia Budi No. 157 in Medan City, employs descriptive qualitative research methodologies. It will be put into practice in April and May of 2024. The results of this study show that @bobabox.id uses five elements of marketing communication in building brand image including, advertising by using the Instagram ads feature, sales promotion by creating promotional content and collaboration, public relations providing the best service, direct marketing presenting linktree to facilitate consumers and personal selling through endorsements

STUDENTS’ PERCEPTION OF USING DUOLINGO AS A MEDIA FOR LEARNING VOCABULARY

Mister Gidion Maru, Feronica Kilmas, Paula Rombepajung — Tue, 09 Jul 2024 00:00:00 +0000

The aim of this research is to determine students' perceptions after using the Duolingo application as a media for learning vocabulary. The research was carried out at SMP Negeri 1 Manganitu in October 2023. The subjects of the research were students of class IX B consisted of 25 students. This research used the Descriptive Quantitative research method. Researcher used questionnaire to collect data. In the questionnaire, there are seventeen statements containing five aspects. In the first aspect, most students gave positive responses. In the second aspect, students gave positive and neutral responses. The third aspect is that the students gave a positive response. In the fourth aspect, students gave positive and neutral responses. And in the fifth aspect, the students gave a neutral response. The data was analyzed using a percentage formula. The findings show that the majority of students responded positively to the statements contained in the questionnaire. In the first, second, third, fourth and fifth statements, most students gave positive responses to each statement. Furthermore, in the sixth, seventh, eighth and ninth statements, most students gave quite positive responses to each statement. Then for the tenth and eleventh statements, the students gave positive responses. Furthermore, for the twelfth, thirteenth, fourteenth and fifteenth statements, most students gave quite positive responses to each statement. And finally, for the sixteenth and seventeenth statements, the students gave positive responses.

SoCul: International Journal of Research in Social Cultural Issues

BOBABOX MARKETING COMMUNICATION STRATEGY IN BUILDING BRAND IMAGE THROUGH INSTAGRAM SOCIAL MEDIA

STUDENTS’ PERCEPTION OF USING DUOLINGO AS A MEDIA FOR LEARNING VOCABULARY