PENGARUH KUALITAS PRODUK DAN HARGA  TERHADAP PENGHASILAN PETANI GULA AREN  DI DESA TAMBELANG KECAMATAN TOULUAAN SELATAN KABUPATEN MINAHASA TENGGARA

Cherys F.  Laloan; Gilly Tiwow; Aprilia  Mangangantung

doi:10.53682/jpeunima.v6i1.12652

Authors

Cherys F. Laloan Universitas Negeri Manado
Gilly Tiwow Universitas Negeri Manado
Aprilia Mangangantung Universitas Negeri Manado

DOI:

https://doi.org/10.53682/jpeunima.v6i1.12652

Keywords:

Product Quality, Price, Farmers' Income

Abstract

This study aims to analyze the influence of Product Quality and Price on the Income of palm sugar farmers in Tambelang Village, South Touluaan District, Southeast Minahasa Regency. This research uses a quantitative approach. The analysis results show that Product Quality (X1) has a significant partial effect on Farmers' Income (Y), with a significance value of 0.007 (<0.05). Price (X2) also has a significant effect on Farmers' Income, with a significance value of 0.013 (<0.05). In addition, the simultaneous test results indicate that both independent variables together influence Farmers' Income, with an F significance value of 0.001 (<0.05). Therefore, it can be concluded that Product Quality and Price have a significant effect, both partially and simultaneously, on Farmers' Income. This research is expected to serve as a reference for farmers in developing effective product quality to increase their income.

Keywords: Product Quality, Price, Farmers' Income

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