Meningkatkan Keputusan Pembelian: Peran Brand Love Social Media Marketing dan Viral Marketing Pada Produk Skintific di E commerce Studi Pada Konsumen Skintific Pengguna Tiktokshop Di Kabupaten Garut . JURNAL PARADIGMA : Journal of Sociology Research and Education, [S. l.], v. 6, n. 1, p. 286 298, 2025. DOI: 10.53682/jpjsre.v6i1.11568. Disponível em: https://ejurnal.unima.ac.id/index.php/paradigma/article/view/11568. Acesso em: 17 dec. 2025.