Pengaruh Green Supply Chain Management (GSCM) Terhadap Kinerja Operasional Dengan Inovasi Teknologi Sebagai Mediasi Pada UMKM Mebel Kelurahan Jatimulyo Dlingo Bantul

Erna Ismi  Susanti; Titik  Kusmantini; Yuli  Liestyana

doi:10.53682/mk.v6i1.10860

Authors

Erna Ismi Susanti Universitas Pembangunan Nasional "Veteran" Yogyakarta
Titik Kusmantini Universitas Pembangunan Nasional "Veteran" Yogyakarta
Yuli Liestyana Universitas Pembangunan Nasional "Veteran" Yogyakarta

DOI:

https://doi.org/10.53682/mk.v6i1.10860

Keywords:

Green Supply Chain Management, Kinerja Operasional, UMKM, Inovasi, Structural Equation Model

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh green supply chain management (GSCM) terhadap kinerja operasional yang dimediasi oleh inovasi teknologi pada UMKM Mebel Kalurahan Jatimulyo Dlingo Bantul. Pendekatan yang digunakan dalam penelitian ini merupakan pendekatan kuantitatif dengan kuesioner sebagai alat pengumpulan data primer menggunakan sampel sebanyak 62 responden. Pengujian hipotesis menggunakan teknik analisis Partial Least Square (PLS) dengan alat analisis SmartPLS 4.0. Hasil penelitian ini menunjukkan bahwa 1) Green Supply Chain Management (GSCM) berpengaruh positif signifikan terhadap kinerja operasional. 2) Green Supply Chain Management (GSCM) berpengaruh positif signifikan terhadap inovasi teknologi. 3) Inovasi teknologi berpengaruh positif signifikan terhadap operasionalisasi. 4) Green Supply Chain Management (GSCM) berpengaruh positif signifikan terhadap kinerja operasional yang dimediasi inovasi teknologi.

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