Vol. 5 No. 1 (2024): Manajemen & Kewirausahaan

View Vol. 5 No. 1 (2024): Manajemen & Kewirausahaan
DOI: https://doi.org/10.53682/mk.v5i1
Published: 2024-06-28

Full Issue

Articles

  • Pengaruh E-Service Quality Terhadap E-loyalty Pada Weverse Shop di Indonesia Melalui E-Satisfaction Dalam Mendukung SDGs

    Shania Lie, Harlis Setiyowati
    1-14
    DOI: https://doi.org/10.53682/mk.v5i1.8404

  • Mediation of Brand Equity in The Influence of Integrated Marketing Communication on Purchase Intention of Mie Gacoan Restaurant in Yogyakarta

    Windi Mahendra Putri, Heru Tri Sutiono, Titik Kusmantini
    15-30
    DOI: https://doi.org/10.53682/mk.v5i1.8436

  • Preferensi Masyarakat Indonesia Dalam Penggunaan Uang

    Lydia Kumajas, Jessylistina Langie, Sevny Mokoagouw
    31-44
    DOI: https://doi.org/10.53682/mk.v5i1.8672

  • Pengaruh Kemudahan, Kemanfaatan, Sikap, Minat Mahasiswa Terhadap Penggunaan Financial Technology (Studi Kasus: Mahasiswa Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Manado)

    Joseph Philip Kambey, Hennij Lenny Suot, Laurensia Yosinta Valentina
    45-60
    DOI: https://doi.org/10.53682/mk.v5i1.9011

  • The Impact of Social Media Marketing on Gen Z Women’s Buying Interest Through Brand Attitude and Brand Equity in Cosmetic Products

    Muhammad Ashdaq, Muhammad Jamil, Nur Fitriayu Mandasari
    61-74
    DOI: https://doi.org/10.53682/mk.v5i1.9065

  • Pengaruh Gaya Kepemimpinan, Deskripsi Kerja, dan Lingkungan Kerja Terhadap Produktivitas Kerja Pegawai di DKI Jakarta

    Rivaul Rizki, Arif Murti Rozamuri
    75-86
    DOI: https://doi.org/10.53682/mk.v5i1.8970

  • Analysis of MSME Digital Marketing Strategy "kripik.t_mpe” on Instagram

    Wahyu Dede Gustiawan; Budi Rahayu
    87-94
    DOI: https://doi.org/10.53682/mk.v5i1.9179

  • Pengaruh Pengetahuan, Motivasi, E-Commerce, dan Media Sosial Terhadap Minat Berwirausaha Kearifan Lokal Pada Generasi Z

    Mulyanto Mulyanto, Krisnanda Krisnanda, Iwan Suroso, Anissya Lutfi Septanti
    95-110
    DOI: https://doi.org/10.53682/mk.v5i1.9217